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Our Story

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About The House of Barakah (THOB)

Welcome to The House of Barakah (THOB) where timeless heritage meets contemporary refinement.

Inspired by the sophistication and rich traditions of Arabia, THOB creates a beauty collection that elegantly fuses ancient rituals with modern luxury. Each product is thoughtfully designed to celebrate every skin colour and texture, empowering you to embrace your natural beauty with confidence, refinement, and grace.

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Authentically Natural Ingredients

Our formulations are enriched with premium natural oils and extracts, chosen for their nourishing, healing, and beautifying properties:

  • Argan Oil – deeply hydrating, anti-ageing, and restorative.

  • Rose Extract – soothing, calming, and rejuvenating.

  • Jojoba Oil – balancing and nourishing for all skin types.

  • Aloe Vera – revered for healing and intense hydration.

  • Chamomile Extract – gentle, calming, and anti-inflammatory.

  • Shea Butter – deeply moisturising and softening.

  • Vitamin E – a powerful antioxidant that protects and nourishes.​

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Why Choose THOB?

Our promise of excellence is reflected in every detail:

  • Vegan & Cruelty-Free – Plant-based formulations, never tested on animals.

  • Paraben-Free – Gentle, safe, and free from harsh chemicals.

  • Recyclable Packaging – Caring for both you and the planet.

  • Natural Ingredients – Ethically sourced and suitable for all skin types.

  • Inclusive & Elegant – Designed to honour every complexion with a heritage twist.

  • Multilingual Website – Accessible in English, Arabic, and Spanish.​

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Our Beauty Essentials

Each product is a celebration of refinement, performance, and artistry:

  • Luxe Liquid Foundation – Lightweight coverage rooted in timeless beauty.

  • Elegant Lipsticks – Rich pigments capturing warmth and sophistication.

  • Eyeshadow Palettes – Curated shades inspired by heritage vibrancy.

  • Radiant Blush & Highlighters – A luminous glow with classic glamour.

  • Mascara & Eyeliners – Bold definition influenced by iconic traditions.​

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Luxury, Quality & Love

As the founder of THOB, it is my honour to see our brand stand proudly among the world’s finest beauty houses. Our unwavering dedication to authenticity, excellence, and inclusivity ensures THOB is more than just beauty – it is an experience.

At the heart of THOB are our values:

  • Excellence – Products of the highest quality.

  • Authenticity – Honouring genuine Arab heritage.

  • Luxury – A sophisticated experience for every client.

  • Integrity – Built on honesty, transparency, and respect.

  • Innovation – Constantly evolving to redefine beauty standards.

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The Spirit of THOB

THOB is where heritage becomes modern vibrance. Our signature brand colours – vivid fuchsia, fresh sky-blue, and radiant golden yellow – symbolise confidence, creativity, and joy. Together, they reflect a bold, inclusive spirit for a new generation.

Whether enhancing your daily beauty ritual, elevating your grooming, or choosing the perfect luxurious gift, THOB is your sanctuary of elegance, exclusivity, and sophistication.

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